Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T
Wipro's VisionEDGE+ platform, enhanced with Cisco and AT&T's technologies, aims to transform the retail shopping experience by offering personalized customer interactions and seamless operational control. This expansion targets the increasing demand for innovative retail media solutions to drive customer engagement and incremental revenue.
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Jun 4, 2024
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Subheadings
- Enhanced Customer Experience Wipro VisionEDGE+ includes features like interactive displays and personalized recommendations to improve in-store customer interactions. These tools are designed to guide customers and enhance their shopping journey.
- Revenue Generation through Programmatic Advertising The platform allows retailers to offer programmatic advertising and assisted selling through digital endpoints. This enables brands to reach customers more effectively and drives additional revenue.
- Centralized Operations and Scalability With centralized control, retailers can seamlessly track content across various platforms, ensuring scalability and efficient management of retail operations.
- Advanced AI and Analytics The platform incorporates AI-based business insights, customer sentiment analytics, and traffic management data. This allows retailers to tailor their strategies to specific needs while complying with privacy regulations.
Conclusion
Wipro's VisionEDGE+ platform, powered by collaborations with Cisco and AT&T, represents a significant advancement in the retail sector. By combining dynamic digital signage, AI-based platforms, and secure networking solutions, it offers a comprehensive solution for enhancing customer experience and operational efficiency. This initiative underscores the transformative potential of retail media networks, positioning Wipro as a leader in retail innovation.
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