Meesho teams up with fashion influencer Nancy Tyagi for #MeeshoTrendz

Meesho, a leading e-commerce platform, understands the ever-evolving fashion preferences of Gen Z. This understanding fueled their #trendz campaign launched earlier this year. The campaign offered a curated collection featuring the latest fashion trends at affordable prices. To further engage fashion enthusiasts, Meesho ran the #MeeshoTrendz contest, successfully concluded in May 2024.

A Platform for All Creators

The #MeeshoTrendz contest aimed to be inclusive, providing a platform for both aspiring and established content creators to showcase their talent and social media skills. The contest ran from February 1st to May 30th, 2024, welcoming participants regardless of their follower count or established reach. This focus on accessibility resonated with a broad audience and helped solidify Meesho's position as a trendy fashion destination within the e-commerce landscape. The contest's popularity was evident with nearly 35,000 entries submitted and reaching a staggering audience of over 455 million people.

Nancy Tyagi: Judge and Inspiration

Renowned fashion influencer Nancy Tyagi, known for her popular "Outfit from Scratch" series on Instagram, served as the esteemed judge for the contest.

Soumitra Choubey, Associate Director of Brand Marketing at Meesho, elaborated on the significance of the #trendz campaign and the contest:

"Our #trendz campaign isn't just a showcase of trends, it's a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style."

Nancy Tyagi's Heartfelt Message to Winners

Nancy Tyagi, the judge, expressed her enthusiasm about the contest and the participants' talent:

"From sharing my first Meesho haul that went viral to now judging the #trendz contest, it's been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can't wait to see where your Meesho journey takes you. Here's to chasing dreams and making waves together!"

Rewarding Creativity and Style

The #MeeshoTrendz contest offered a unique and rewarding experience for the winners. Each winner received a personalized billboard displayed in their hometown, showcasing snapshots from an exclusive professional photoshoot held in Bengaluru. This opportunity to be featured in their hometown was a special recognition of their talent.

Furthermore, the top five winners received the additional distinction of having their individual "trend-specific" moodboards prominently displayed on the Meesho platform. This amplified their social media influence and provided valuable exposure to a wider audience.

Cash Prizes and Recognition

The #MeeshoTrendz contest offered a substantial prize pool to incentivize participation and reward exceptional talent. The grand prize winner received a significant cash prize of Rs. 30 lakh. Additionally, the top five winners were awarded special prizes and benefits that further bolstered their creative pursuits. Spreading the wealth, the top 500 winners collectively received prizes totaling Rs. 30 lakh, demonstrating Meesho's commitment to recognizing and rewarding a broader pool of talented creators.

A Celebration of Fashion and Individuality

The #MeeshoTrendz contest served as a successful initiative by Meesho. It not only highlighted their trendy and affordable fashion collection but also empowered aspiring and established creators. By providing a platform for diverse voices and rewarding creativity, Meesho fostered a vibrant fashion community and solidified their position as a leading destination for fashion enthusiasts. The contest's reach and impact suggest that Meesho's commitment to inclusivity and affordability resonates with a wide audience and is likely to continue shaping the future of e-commerce fashion.