The Backbencher’s Swag Perfumes
Gourav Meheta receives the Bharat Business Award for Emerging Startup of the Year, showcasing innovation and excellence.
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Jan 11, 2025
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The Backbencher’s Swag Perfumes: From Dreams to Fragrance
What defines success? For us, it’s the ability to turn an ordinary story into an extraordinary one. The Backbencher’s Swag is not just a perfume brand; it’s a symbol of resilience, creativity, and belief in the impossible.
Born in 2018 in a small corner of Rajkot, our journey began with criticism, doubt, and countless hurdles. With no big investments and just a few empty glass bottles, we built a dream that now speaks in the language of luxury.
At The Backbencher’s Swag, we believe every fragrance has a story, and every story deserves to be remembered. That’s why we craft perfumes that are more than scents—they’re emotions captured in a bottle. From the design to the aroma, every detail reflects sophistication and individuality.
Today, under the vision of our Founder & CEO, Gaurav Mehta, The Backbencher’s Swag has been recognized as the Emerging Startup of the Year. This milestone stands as proof that even backbenchers, who are often overlooked, can lead from the front.
Our mission is simple: to redefine luxury and make it accessible to everyone. We create fragrances that inspire confidence, spark joy, and leave a lasting impression wherever you go.
Thank you to everyone who has supported us along this journey. Without your trust and encouragement, none of this would have been possible. This is just the beginning, and we promise to keep making you proud.
Our tagline itself tells everything: “Ab Kahi Bhi Jao Swag Se Jao!”
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