Godrej Appliances grabs passengers' attention through experiential marketing innovation
Summary- Godrej Appliances launched a unique campaign to promote their new wood-finish Eon Vogue appliances at Goa Airport. Eye-catching visuals and mock wood-finish ACs surprised travelers collecting luggage. This innovative approach reflects their "Made with Thought" philosophy, emphasizing creative marketing for innovative products. Godrej Appliances is a leading Indian brand with a focus on both human and environmental well-being.
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Jun 19, 2024
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Godrej Appliances Unveils Innovative Marketing Campaign for New Wood-Finish Eon Vogue Series
Godrej Appliances, a leading Indian home appliance brand, launched a unique marketing campaign to promote their latest Eon Vogue series featuring nature-inspired wood-finish refrigerators and air conditioners. The campaign aimed to grab the attention of travelers arriving at the Goa International Airport.
Creative Engagement at the Luggage Belt:
Godrej Appliances deployed eye-catching visuals of the Eon Vogue series on large digital screens near the baggage claim area. Additionally, mock wood-finish air conditioners adorned with "Just Arrived" tags were strategically placed alongside the conveyor belt, mimicking real luggage. This unexpected display sparked curiosity and surprise among passengers, as captured in a short video showcasing their genuine reactions.
Campaign Reflects Brand Philosophy:
Swati Rathi, Head of Marketing at Godrej Appliances, highlighted the unique aesthetics of the Eon Vogue series and how the creative placement in an unexpected environment resonated with their brand philosophy of "Soch Ke Banaya Hai" (Made with Thought). She emphasized the importance of innovative marketing that complements the innovative design of their products.
About Godrej Appliances:
Godrej Appliances, a part of Godrej & Boyce, is a major player in the Indian home appliance market. They boast a rich heritage, being the first Indian company to manufacture refrigerators in 1958. Since then, they have expanded their offerings to include washing machines, air conditioners, microwave ovens, and various specialized appliances. They prioritize human-centric and planet-centric design, reflected in their commitment to environment-friendly practices and eco-friendly technologies. Their dedication to customer satisfaction is evident in their extensive after-sales service network across India.
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