Delhivery and SUGAR Cosmetics partnership
Delhivery, a Gurugram-based logistics firm, has joined forces with SUGAR Cosmetics to streamline their pan-India B2B logistics operations.
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May 25, 2024
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Growth of Delhivery
Delhivery's distinct advantages, such as its innovative mesh network design, integrated B2B and B2C linehaul, automated sorters, and rapid trailer turnaround, perfectly align with the needs of brands with omnichannel strategies like SUGAR. Delhivery offers a wide range of logistics services and has fulfilled over 2.7 billion shipments for over 30,000 customers.
SUGAR Cosmetics
SUGAR Cosmetics, led by Vineeta Singh, is a rapidly growing brand requiring efficient logistics to meet the demands of its digital-native customers. Founded in 2015, SUGAR Cosmetics has grown into India's third-largest colour cosmetics brand, with significant B2B volumes and over 45,000 retail touchpoints in more than 550 cities.
Delhivery-SUGAR collaboration
Delhivery, SUGAR's long-standing partner for D2C shipping, will leverage its extensive networks, technology-driven solutions, and express Part Truck Load (PTL) services to ensure faster B2B deliveries. This collaboration aims to enhance SUGAR's service to its retail partners and support its expansion across India.
Recently, Delhivery announced the establishment of a new subsidiary, Delhivery Robotics Private Limited, to enter the drone manufacturing and delivery services market.
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