CollegeDekho launches first campaign portraying itself as a trusted guide for students
Summary - CollegeDekho launched its first campaign to be the go-to guide for Indian students choosing colleges. They aim to be a trusted advisor, filling the knowledge gap parents might have. The campaign aligns with their vision of empowering students and will be broadcast across TV, OTT, and digital platforms.
![CollegeDekho launches first campaign portraying itself as a trusted guide for students](https://taiikitalks.com/uploads/images/image_750x_667c020e58ad7.jpg)
This campaign focuses on portraying CollegeDekho as a trusted advisor for students navigating higher education in India.
Here's a breakdown of the key points:
- CollegeDekho's Focus: The campaign aims to establish CollegeDekho as the go-to platform for students seeking guidance on finding the right college for their academic and career aspirations.
- Target Audience: The campaign targets students in India who are overwhelmed by the college selection process.
- Campaign Message: CollegeDekho positions itself as a reliable expert, offering comprehensive support throughout a student's higher education journey.
- Campaign Inspiration: The campaign draws inspiration from the unwavering support parents provide their children, highlighting how CollegeDekho fills the knowledge gap parents might have regarding the ever-evolving higher education landscape.
- Campaign Reach: The campaign will be broadcasted across various platforms, including television, OTT (Over-the-top) streaming services, and digital platforms, ensuring maximum reach among students.
- Alignment with CollegeDekho's Vision: This campaign aligns with CollegeDekho's broader goal of creating a comprehensive ecosystem that empowers students in their college selection process while also aiding institutions in providing quality education.
- Additional Information: The news snippet mentions the launch coincides with the release of CollegeDekho's HEART Report 2024, which likely provides valuable data and insights on higher education trends in India.
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