Air India’s Bold Makeover: Tata Group’s Mission to Restore a Storied Legacy

Air India’s Bold Makeover: Tata Group’s Mission to Restore a Storied Legacy

Air India, once a proud symbol of Indian aviation, is undergoing a sweeping transformation after decades of stagnation under government ownership. Now under the stewardship of the Tata Group, the airline is rolling out a multi-year turnaround program aimed at regaining its global stature.

For years, Air India struggled to keep pace with nimble, cash-rich Middle Eastern rivals that steadily siphoned off international traffic. But things are changing. The airline is now fighting back with competitive fares, refurbished cabins, shorter layovers, and enhanced airport lounge experiences — all designed to win back passengers and restore brand loyalty.

The initial phase of the turnaround targets the airline’s fleet of 27 Boeing 787-8 Dreamliners, many of which are over a decade old. These aircraft will undergo a full cabin refit, with completion expected by early 2027. A second, more complex stage will begin in late 2026, focusing on the aging Boeing 777 widebody aircraft. Progress here is slower, with CEO Campbell Wilson citing delays related to seat suppliers.

“Consistency makes an airline good,” Wilson emphasized in a recent interview. “There should be consistency in product quality, crew service, punctuality, and the overall experience—whether at the airport or in-flight. We’re working on all of those fronts.”

India's aviation sector is in the midst of a boom, fueled by a growing middle class and rapid infrastructure development. Recognizing the opportunity, Air India placed one of the world’s largest aircraft orders two years ago with Airbus and Boeing. This ambitious move aims to modernize the fleet and improve connectivity.

Beyond aircraft upgrades, the airline is also investing heavily in customer experience. Enhanced lounges, faster connection times, and better-trained ground staff are being introduced at key hubs in New Delhi, Mumbai, and Bengaluru. These improvements are intended not only to boost profitability but also to elevate the passenger experience.

Founded nearly a century ago, Air India holds a special place in the history of Indian aviation. Its return to the Tata Group—who were pioneers in the country's aviation sector—has been widely seen as a homecoming. In a statement made shortly after the takeover in late 2021, the late Ratan Tata acknowledged the challenges ahead: “Admittedly, it will take considerable effort to rebuild Air India,” he said. “But there is a great opportunity to regain the image and reputation enjoyed in earlier years.”

With a clear vision and a legacy to uphold, Air India is taking confident steps toward a new chapter—one that could see it soaring high once again on the global stage.