India's Tablet Market Booms in Q1 2024, Driven by 5G and Leading Brands

Summary - India's tablet market saw a significant surge in Q1 2024, driven by a massive 130% increase in 5G tablet shipments and an overall 8% market growth. The premium segment boomed with a 47% rise, while leading brands like Samsung, Apple, Lenovo, and Xiaomi dominated the market share. CMR predicts continued growth throughout 2024 due to technological advancements and government initiatives.

Admin Admin May 10, 2024 297 0

India's Tablet Market Booms in Q1 2024, Driven by 5G and Leading Brands

Big news for tablet fans in India! The first quarter of 2024 saw a significant rise in tablet sales, with a whopping 130% increase in 5G tablet shipments compared to the previous quarter, according to Cyber Media Research (CMR). This surge indicates a growing appetite for next-generation connectivity in the Indian tablet market.

But that's not all. The overall tablet market also witnessed an impressive 8% growth quarter-on-quarter and a healthy 18% year-on-year jump. This positive trend suggests a renewed interest in tablets among Indian consumers.

Premium Goes Up, Wi-Fi Stays Strong

The report also highlights a growing preference for premium tablets. There was a significant 47% increase in the sale of tablets priced between Rs 20,000 and Rs 30,000, indicating a shift towards high-end devices. However, Wi-Fi tablets remain a dominant force, capturing a sizeable 52% market share despite the 5G wave.

Leading the Charge: Samsung, Apple, Lenovo, and Xiaomi

The battle for tablet market share is heating up in India. Samsung reclaimed the top spot with a commanding 37%, likely driven by strong business-to-business deals and popular models like the Tab A7 Lite and Galaxy Tab A9 Plus.

Apple maintains a solid presence with a 21% share, thanks to the continued success of its iPad 10 and 9 series. Lenovo sits comfortably in third place with 17%, bolstered by the popularity of its Tab M10 Gen 3 and Tab M11 models.

The biggest story, however, might be Xiaomi's meteoric rise. Their shipments skyrocketed by over 900% year-on-year, largely fueled by the popularity of the Xiaomi Pad 6. This aggressive growth indicates Xiaomi is a force to be reckoned with in the Indian tablet market.

Key Highlights

Overall Growth: The tablet market witnessed an 8% quarter-on-quarter growth and an impressive 18% year-on-year increase, showcasing the sector's resilience and potential.
Premium Segment Surge: There has been a significant 47% quarter-on-quarter rise in tablets priced between Rs 20,000 to Rs 30,000, indicating a growing trend towards high-end devices.
Brand Dominance: Samsung emerged as the leader with a dominant 37% market share, driven by strong business-to-business deals and popular models like the Tab A7 Lite and Galaxy Tab A9 Plus. Apple maintained a solid performance with a 21% market share, while Lenovo closely followed with a 17% market share. Xiaomi showed exceptional growth, with its shipments increasing by over 900% year-on-year, largely attributed to the popularity of its Xiaomi Pad 6.

Looking Ahead: A Promising Future

CMR predicts a steady growth of 5-10% for the Indian tablet market throughout 2024. Factors like the ongoing advancements in processor technology, the potential adoption of OLED displays, and new government initiatives post-elections are expected to contribute to this positive outlook.

Experts like Menka Kumari from CMR emphasize the significance of factors like the rapid 5G rollout and the increasing availability of feature-rich tablets at various price points. "The rising consumer interest in 5G technology, coupled with a resilient economy, suggests a strong potential for the Indian tablet market to keep growing," she stated.

So, if you've been considering getting a tablet, now might be the perfect time to jump in! With a wider range of options, from budget-friendly to feature-packed 5G devices, the Indian tablet market has something to offer everyone.

Conclusion

The surge in India's tablet market reflects the evolving needs and preferences of consumers, who are increasingly seeking advanced connectivity options and feature-rich devices. With leading brands like Samsung, Apple, Lenovo, and Xiaomi driving innovation and competition, the future of the tablet market in India looks promising. As technology continues to evolve and accessibility improves, tablets are poised to play a crucial role in shaping the digital landscape of the country.