CollegeDekho launches first campaign portraying itself as a trusted guide for students

Summary - CollegeDekho launched its first campaign to be the go-to guide for Indian students choosing colleges. They aim to be a trusted advisor, filling the knowledge gap parents might have. The campaign aligns with their vision of empowering students and will be broadcast across TV, OTT, and digital platforms.

Admin Admin Jun 26, 2024 319 0

This campaign focuses on portraying CollegeDekho as a trusted advisor for students navigating higher education in India.

Here's a breakdown of the key points:

CollegeDekho's Focus: The campaign aims to establish CollegeDekho as the go-to platform for students seeking guidance on finding the right college for their academic and career aspirations.
Target Audience: The campaign targets students in India who are overwhelmed by the college selection process.
Campaign Message: CollegeDekho positions itself as a reliable expert, offering comprehensive support throughout a student's higher education journey.
Campaign Inspiration: The campaign draws inspiration from the unwavering support parents provide their children, highlighting how CollegeDekho fills the knowledge gap parents might have regarding the ever-evolving higher education landscape.
Campaign Reach: The campaign will be broadcasted across various platforms, including television, OTT (Over-the-top) streaming services, and digital platforms, ensuring maximum reach among students.
Alignment with CollegeDekho's Vision: This campaign aligns with CollegeDekho's broader goal of creating a comprehensive ecosystem that empowers students in their college selection process while also aiding institutions in providing quality education.
Additional Information: The news snippet mentions the launch coincides with the release of CollegeDekho's HEART Report 2024, which likely provides valuable data and insights on higher education trends in India.